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International Gay Rodeo Association

Post Office Box 460504
Aurora, CO 80046-0504

March 1, 2008

Dear Friend of Gay Rodeo!

My name is Brian Helander and I am the President of the International Gay Rodeo Association. I am writing today to let you know about an exciting sponsorship opportunity as we plan our 2008 rodeo season.

Our 2008 IGRA Finals will be in Denver and then in 2009 Albuquerque. We would recognize your company thru the 2008 year, starting in January 2008, here in Phoenix.

The International Gay Rodeo Association (IGRA) was formed in 1985 and is now a large and progressive organization comprised of twenty-eight separate gay rodeo associations from across the United States and Canada. IGRA, in collaboration with member associations, have assisted in the production, operation, and certification of hundreds of gay rodeos throughout North America. The Associations have raised millions of dollars for local charities while also providing a unique entertainment venue which is enjoyed by thousands of spectators. Gay rodeo has been very popular and our events have been featured in numerous media outlets, including print media, magazines, network television and specialty cable programs.

There are many reasons for your corporation to partner with IGRA. First, our organization provides you with national and international exposure in selected markets across the U.S. and Canada. Our broad based mission reaches out to the general public, the sports fan community, the country western community and the GLBTQ community. We guarantee product exclusivity with our sponsorship packages and we provide a safe corporate connection to potential GLBTQ customers and clients. Our rodeo productions all follow a strict set of rules while using highly trained and certified officials. We have strong business and ethics rules and have adopted the strictest animal welfare/protection policy of any rodeo or sports group.

IGRA rodeos include all events that you would expect from a traditional rodeo, including rough stock, roping and speed events. We also have unique events which are designed to encourage the entry of new contestants into the rodeo circuit and to boost the entertainment value of the weekend. Our contestants come from diverse professional and economic backgrounds and our rules allow men and women to compete against their own gender in all events. Traditional rodeo blocks women from certain events -like bull riding - which are deemed too dangerous. These factors combine to create an extraordinary sporting event that is both entertaining and engaging.

IGRA also produces the only annual Gay Finals Rodeo which brings the best contestants on the circuit to a final "show down" which will be held in Denver, Colorado in October 2008. This event is also available for exclusive sponsorship as part of a two year package for 2008-2009 providing maximum visibility and out reach.

IGRA is an incorporated business entity in the State of Colorado and operates as a non profit organization. You can learn more about us by visiting our web site: www.IGRA.com.

Contestant and spectator demographic information indicates an above average income level and increased discretionary spending ability across all sectors. IGRA offers a variety of options which will insure that your company is featured as both a corporate sponsor and an important partner.

I have attached a copy of the IGRA Corporate Sponsorship Program for your review. I would very much appreciate the opportunity to talk with you about IGRA and how we operate. I will contact your office in a few weeks to arrange an appointment or a conference call.

I sincerely appreciate the time you have taken to review my letter and our proposal.

Sincerely,

Brian Helander
President, International Gay Rodeo Association

www.IGRA.com
(602) 320-7136


PDF version

2008 IGRA Finals, October 11-14 2008

Corporate Sponsorship Package

International Gay Rodeo Association

2008 Corporate Sponsorship Package

January 1, 2008- February 1, 2009


2008 PLATINUM

$50,000 LEVEL CORPORATE SPONSORSHIP

 

  • There shall be only one Platinum Sponsor for the IGRA FINALS RODE
  • Presenting Sponsor/Naming opportunity for IGRA FINALS RODEO,
  • Logo on main page of IGRA web site, at top of sponsorship area and again on IGRA web home page
  • One page web page "bio" about sponsor on dedicated page on IGRA web site
  • Link from IGRA.com web site to sponsor web site
  • IGRA FINALS RODEO Corporate Sponsor banner at ALL IGRA sanctioned rodeos
  • Sixty second audio acknowledgement message which will run a total of four times at agreed upon IGRA sanctioned rodeos (once each during/near rodeo opening, grand entry, afternoon performance and rodeo closing)
  • First right of refusal for renewal in new corporate sponsorship year
  • Sponsor LOGO inclusion in selected IGRA sanctioned Rodeo Event Programs
  • Corporate provided literature placed in all contestant bags at IGRA FINALS RODEO and agreed upon sanctioned rodeos
  • Corporate logo on all IGRA FINALS rodeo posters and materials
  • Sponsor recognized with funding All Around Buckles at IGRA FINALS RODEO
  • Inside Front Cover or Back Cover ad in IGRA Finals Rodeo Program
  • Corporate Flag (provided by Sponsor), carried on horseback during IGRA FINALS RODEO opening
  • Corporate "in person" recognition during IGRA FINALS RODEO opening
  • One corporate booth space at premium location at IGRA FINALS RODEO
  • One Chute named for the sponsor at IGRA Finals Rodeo
  • 10 tickets to IGRA FINALS RODEO in VIP Seating Area
  • Six banners, provided by sponsor, placed throughout IGRA FINALS RODEO Arena and Grounds
  • Corporate recognition and thanks contained in three media releases issued by IGRA FINALS RODEO designated media partners (at rodeo year start, pre Finals Rodeo and post Finals Rodeo)
  • May select on a first come, first serve basis to be the sponsor for various programs and services operated by IGRA , to include, but not be limited to:
    • IGRA University
    • IGRA Convention
    • IGRA Royalty Competition
    • IGRA Dance Competition
    • IGRA Association Liability Insurance


2008 GOLD

$20,000 LEVEL CORPORATE SPONSORSHIP

 

  • There may be a maximum of four Gold Sponsors
  • May select an event class sponsorship for Finals Rodeo (Rough Stock, Camp, Roping, Speed)
  • Logo placement on IGRA FINALS RODEO main page web site below Platinum, and again on IGRA.com web page
  • Link to sponsor web page from IGRA FINALS RODEO web page
  • One page of corporate literature placed in all contestant bags at all IGRA FINALS RODEO sanctioned rodeos
  • Corporate logo on all IGRA FINALS RODEO and posters and materials.
  • Full Page ad in Finals Rodeo Program
  • One Chute named for the sponsor
  • Four tickets to IGRA FINALS RODEO in VIP seating area
  • Four banners, provided by sponsor, placed throughout IGRA FINALS RODEO Arena and Grounds
  • Corporate recognition and thanks in two media releases which occur pre Finals Rodeo and post Finals Rodeo
  • May select on a first come, first serve basis to be the sponsor for various programs and services operated by IGRA FINALS RODEO, to include, but not be limited to:
    • IGRA University
    • IGRA Convention
    • IGRA Royalty Competition
    • IGRA Dance Competition
    • IGRA Association Liability Insurance
  • First right of refusal for renewal for Gold Level sponsorship


2008 SILVER

$10,000 LEVEL CORPORATE SPONSORSHIP

 

  • Logo placement on IGRA FINALS RODEO sponsors' web page
  • Corporate Sponsor banner at IGRA sanctioned rodeos jointly selected by IGRA and sponsor
  • Corporate logo on IGRA FINALS RODEO Posters and marketing collateral
  • 1/2 page ad in IGRA FINALS RODEO Program
  • Sponsor may select, on a first come, first serve basis, to sponsor Security Staff Shirts, Arena Crew Shirts, Chute Crew Shirts, and/or Certified Officials Shirts
  • A sixty second audio acknowledgement during afternoon session of IGRA FINALS RODEO Finals Rodeo
  • Two banners, provided by sponsor, placed throughout IGRA FINALS RODEO Arena and Grounds
  • May select on a first come, first serve basis, the sponsorship for various programs and events operated by IGRA FINALS RODEO, to include, but not be limited to:
    • IGRA Finals Registration
    • IGRA Finals Awards Ceremony
    • IGRA Finals Grand Entry
    • IGRA Finals Rodeo Ribbons
    • IGRA Finals Stock Contractor
  • One page corporate literature placed in all contestant bags at IGRA Finals Rodeo
  • Two tickets to IGRA Finals, VIP seating area
  • Recognition at IGRA Annual Convention


2008 TRAIL BOSS

$5,000 LEVEL CORPORATE SPONSORSHIP

 

  • Logo placed on IGRA FINALS RODEO sponsors' web page
  • Corporate sponsor banner at IGRA FINALS RODEO
  • 1/4 page ad in Finals Rodeo Program
  • Sponsor recognition by rodeo announcer during IGRA FINALS RODEO Finals Rodeo
  • Two tickets to IGRA FINALS RODEO Finals Rodeo, in VIP seating area
  • Opportunity to underwrite specific program areas for IGRA FINALS RODEO, and be listed as the "exclusive provider", to include but not be limited to:
    • Board Travel
    • Board and Committee Conference Calls
    • IGRA FINALS RODEO Printing
  • Opportunity to provide targeted support and assistance to IGRA FINALS RODEO and teams competing at Finals Rodeo, to include, but not be limited to the following:
    • Underwrite cost of horse stalls, shavings and hay at Finals Rodeo
    • Fuel stipend assistance for horse contestants who trailer to Finals
    • Underwrite cost of ambulance service at Finals Rodeo
    • Underwrite cost of Ferrier and/or Vet at Finals Rodeo

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Mar 1, 2008