IGRA Marketing Survey Summary

  Complete Survey Report Available Through the IGRA Office

• 78% of our members are gay men primarily between the ages of 25-54.

• 28.9% of our members earn over $75,000 a year.

• IGRA members are active adults with 75% of the members working out on a regular basis.

• 62% of IGRA members are in a committed relationship.

• 51% of our members have a gay pride identifying marks on their vehicle.

• 63% of IGRA members plan to go on a trip in the next six months.

• 16.3% plan to invest in a mutual fund

• 15.2% plan to buy a computer

• 11.8% plan to buy stock

• 35% of our members attend live country concerts.

• 17.2% of IGRA members go to movies two or more times a month.

• IGRA members' favorite type of television programming is comedy.

• Next to rodeo activities IGRA members also enjoy to read and go on-line.

• 24.5% of IGRA members prefer Coke to Pepsi.

• Bud Light and Coors Light are the top two favorite brands of beer for IGRA members

• 1 in 4 members' favorite fast food restaurant is McDonalds.

• Almost 60% of IGRA members do not smoke and those that do prefer Marlboro Lights cigarettes

• 55% of IGRA members prefer shopping at Wal-Mart.

• 37.9% of IGRA members which represents 9,475 people plan to go to Best Buy for their next electronics purchase.

• 38.5% of IGRA members drive a truck.

• IGRA members are more likely to drive a FORD vehicle than any other brand.

• Over 35% of IGRA members say the term "queer" rarely bothers them.

• 8 out of 10 IGRA members are monogamous in their current committed relationship.

• 79.3% of IGRA members consider themselves spiritual.

• 47% of IGRA members say that their sexuality has affected their views on religion.

• 12.6% of IGRA members are HIV positive.